Bata takes a dig at rivals Muslim-friendly slippers, offering wallet-friendly sandals
0 month ago, 08-Apr-2021
Bata taking a dig at Neelofa’s ‘Muslim-friendly’ slippers offering its ‘Wallet-friendly’ sandals. – Picture via Facebook/Bata
KUALA LUMPUR (April 8): Global company Bata has jumped into Malaysias latest footwear debate, offering its friendly to everyone sandals.
In a creative dig at local brand Fippers line of Muslim-friendly slippers, released in collaboration with TV personality and celebrity entrepreneur Neelofa, Bata reintroduced its slip-ons under the Power line.
Bata promoted its sandals for its soft soles, being lightweight and easier on the wallet for the average Malaysian at RM39.99.
Looking for a comfortable sandal thats Wallet-Friendly? Try the Power slip-on sandals thats friendly to everyone
Retail price RM39.99 at Bata Retail stores, the Bata advertisement said.
Neelofa, whose real name is Noor Neelofa Mohd Noor, came under flak after the Fipper launch, with many Malaysians accusing her of religious exploitation on social media.
Neelofas RM79.90 slippers are markedly pricier than Fippers other products, which retail between RM16.90 and RM49.90 in their unisex collection.
Yesterday, Fipper said the controversial Muslim-friendly claim for its sandal in collaboration with celebrity entrepreneur Neelofa’s TheNoor app, just means that it can be used by those who wear socks.
The company said its previous products, which are mostly slippers, supposedly do not fit the image of a Muslim woman.
Fipper also sells its own slip-on sandals, which look almost the same as the “exclusive” collaboration, for just RM49.90. – Malay Mail